Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
WeiterlesenIntegrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
WeiterlesenThis open access book offers something for everyone working with market segmentation: practical guidance for users of market ...
WeiterlesenAims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
WeiterlesenThis is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...
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